Why wool?

Soft, durable, safe, and sustainable—wool combines nature’s best qualities to create a carpet that looks beautiful, feels luxurious, and performs brilliantly.

Stain Resistant

Wool is a remarkable fibre with natural stain resistance, allowing most spills to be easily cleaned if attended to promptly.

Flame Resistant

Unlike synthetic fibres that can melt, wool won’t ignite - it simply singes, making it a safer choice for your home or commercial space.

Hypoallergenic

Dust and allergens sit on the surface of wool carpet until vacuumed, rather than circulating in the air as they do on hard floors. Plus, wool fibres are too large to be inhaled, making wool an ideal option for allergy sufferers.

Insulator

Wool carpet provides natural thermal and acoustic insulation - keeping interiors warmer in winter, cooler in summer, and quieter all year round.

Renewable & Sustainable

Every year, sheep produce around 4kg of wool, shorn twice annually. Wool is biodegradable and naturally better for the environment than synthetic fibres.

How our carpets are made

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It begins on the rolling hills of northern New Zealand, where family-owned farms produce some of the whitest, strongest wool in the world. This premium wool is carefully shorn, graded, and sent to our trusted partners, where it’s processed to the highest standards of animal welfare, environmental care, and ethical sourcing.

From there, the wool is expertly spun into yarn and dyed into rich, lasting colours. Every fibre is woven with precision on state-of-the-art looms to create beautifully crafted carpets, designed for durability, comfort, and timeless style. At every stage - from farm to fibre to finished carpet - we’re committed to quality, sustainability, and craftsmanship you can feel underfoot.

Browse our wool carpets

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