Luxury you can live on

It begins on the rolling hills of northern New Zealand, where family-owned farms produce some of the whitest, strongest wool in the world. This premium wool is carefully shorn, graded, and sent to our trusted partners, where it’s processed to the highest standards of animal welfare, environmental care, and ethical sourcing.

From there, the wool is expertly spun into yarn and dyed into rich, lasting colours. Every fibre is woven with precision on state-of-the-art looms to create beautifully crafted carpets, designed for durability, comfort, and timeless style. At every stage - from farm to fibre to finished carpet - we’re committed to quality, sustainability, and craftsmanship you can feel underfoot.